MEET OUR FIRST FILMMAKER AMBASSADOR
Hi! I’m Lisanne Pajot. I’m a filmmaker, distribution consultant, and now part of the VHX team!
Along with my producing partner, James Swirsky, I made the Sundance award-winning documentary Indie Game: The Movie. We did some innovative things with audience building & distribution, and wrote about some of our strategy in a five-part case study on our website.
VHX was a big part of our initial release, and continues to be a big part the film’s digital life online, so I am thrilled to be a filmmaker ambassador at VHX. I work with filmmakers and distributors to help them become better publishers and marketers of their work online.
We’re big believers in transparency and knowledge-sharing, and it’s time to put our
moneyrevenue stats where our mouth is. Today we’re launching VHX Stats, which will update daily, so you can watch the market grow as more people sell films and video content directly to fans.
The numbers that we’re putting out into the world so far are:
- Number of titles for sale
- VHX total gross revenue
- Number of total transactions
- Number of customers who’ve bought more than one title from VHX (something we want to improve)
- Sales by geographic region
Sell your film from one website, worldwide – even if you have multiple distributors in different countries. We’ll handle splitting up the payouts.
Today we’re launching support for splitting revenue between multiple distribution partners. Why? Because publishers should sell their work everywhere: more than half of all sales on the VHX platform come from outside the US, and films with worldwide distribution perform the best. Even though traditional film distribution deals are still built around specific countries, the Internet is global, and your audience-building efforts should be global too.
Here’s how it works: Instead of carving out rights or dealing with holdbacks so you can sell from your own website, include your distributors as partners within your VHX dashboard. Tell us who you’re working with, what the split should be, and whether it’s tied to geography. VHX keeps track of the location from each sale, and ensures that each partner receives their fair share. Everybody gets a monthly statement, and earnings are paid out via direct deposit or PayPal.
Publishers get worldwide availability for their work, and all the data to go along with it. Distributors get a new channel of access to their audience. Fans get an easy, streamlined purchase experience, no matter where they live. And no more painful “Unavailable In Your Country” message.
This feature is still in private beta, so sign up and get in touch with us to get started.
Kevin Spacey’s take on the future of distribution is hugely inspiring and validating for us and all creators. We’re proud to help make this dream a reality for Spacey’s self-distributed film NOW: in the Wings on a World Stage. It’s now available for purchase and powered by VHX.
Give people what they want, when they want it, in the form they want it in, at a reasonable price and they’ll more likely pay for it rather than steal it. -Kevin Spacey
Introducing Pay What You Want
Your work is great, obviously. That’s why people want to buy it. But did you know that your content might be so unbelievably fantastic that people actually want to pay more than what you charge? Turns out, they do!
Now VHX audiences have the ability to show their love with our new feature: Pay What You Want.
We’ve found that a third of customers choose to pay more than the purchase price when given the option, so give them that option! Sites typically see an increase of 18% in overall revenue, all because their audience wants to support their work. And if your content is connected to a social issue or charity, customers are likely to give even more.
It’s as easy as setting a base price for your packages and clicking a button. Price your content the right way, then let your audience’s generosity take over!
After two years we were finally able to capture the team in a photo.
Left to right:
Steve, Kathleen, Jamie, Casey, Chad, Michael, Kevin, Chris, Gina, Sagar, Charlie, Scott, Adam, Steven.
Fun times @ SXSW!
When we launched VHX, we never imagined we’d get to work with creators like Kevin Spacey, Dave Grohl, Ira Glass, and Aziz Ansari.
We’ve been in private beta the last two years, helping distribute feature films, documentaries, TV shows, comedy specials, concerts, lectures and more. We’ve helped launch Camp Takota, Upstream Color, Mistaken for Strangers, the Oscar-nominated The Act of Killing, and many more. VHX now has over 300 titles available for sale, over $3M in gross transactions, and almost 500,000 customers worldwide.
And we are so excited for our next moves.
VHX is now open to the public. Anyone can sign up and start selling immediately. Our internet-video-shaped doors are wide open: https://vhx.tv
We are lowering our pricing. VHX is free to sign up and use, and we charge just 10% + $0.50 per transaction (down from 15-20%). No extra charges for credit card processing or anything – that’s everything. Transparency? Transparency. If you’re an existing publisher this pricing will be effective as of March 1st.
Anything that used to be sold on DVD can be sold on VHX. Our platform works for a lot more than just film and TV. Faith, fitness, lifestyle, education…the list goes on. VHX also works for organizations both big and small: individuals, distributors, studios, networks, and more. Make a site to sell your work, distribute your project, and own the relationship with your audience. VHX is the technology platform that lets you run your own iTunes or Netflix. Your digital copies replace the old physical, anywhere in the world.
“So part of this to me is an experiment, the idea of having a direct relationship with an audience, with my fans, and with the consumer. I’ll say, I did this, I’m proud of it. If you like my work in House Of Cards, this is where it started.”
Kevin Spacey is using VHX to power his latest project. Yes. We couldn’t be more honored to collaborate with someone who also knows the power of direct distribution.
NOW captures the incredible creative process of Kevin Spacey, Sam Mendes, the Bridge Project Company as they stage Richard III around the world. Watch the trailer and then pre-order NOW: In the Wings on a World Stage.
It should be easy to sell your work, anywhere on the web. Now you can embed VHX on any website and make purchasing your film (or any kind of video) easier than ever.
Try it out on Indie Game: The Movie by clicking a Watch Now button. It’s a quick way to purchase that’s secure, easy, and looks all kinds of good.
The trifecta of cross origin postMessage, cross domain sessions, and forced SSL redirects!