“So part of this to me is an experiment, the idea of having a direct relationship with an audience, with my fans, and with the consumer. I’ll say, I did this, I’m proud of it. If you like my work in House Of Cards, this is where it started.”
Kevin Spacey is using VHX to power his latest project. Yes. We couldn’t be more honored to collaborate with someone who also knows the power of direct distribution.
NOW captures the incredible creative process of Kevin Spacey, Sam Mendes, the Bridge Project Company as they stage Richard III around the world. Watch the trailer and then pre-order NOW: In the Wings on a World Stage.
It should be easy to sell your work, anywhere on the web. Now you can embed VHX on any website and make purchasing your film (or any kind of video) easier than ever.
Try it out on Indie Game: The Movie by clicking a Watch Now button. It’s a quick way to purchase that’s secure, easy, and looks all kinds of good.
The trifecta of cross origin postMessage, cross domain sessions, and forced SSL redirects!
Make It Deluxe On Day One
Grabbing (and keeping) your audience’s attention is hard. Make sure fans get the most out of your movie on the first visit to your site by releasing standard and deluxe editions simultaneously. Here’s why:
- VHX customers will pay more when there’s more to buy: When deluxe and standard editions are released together, 80% of those titles sell more deluxe editions than standard editions. On average, 60% of total sales among this group come from deluxe packages.
- You can’t count on return visits to your site: When VHX titles release deluxe editions after standard editions, only 5% of total sales come from deluxe editions.
- Fans care more about content than price: Our data shows no significant correlation between price and sales within the $5 and $20 price range. So offer more content, maximize profits, and make it deluxe!
"But with all the attention paid to the machinery of making movies and to the advances in technology that have led to this revolution in moviemaking, there is one important thing to remember: the tools don’t make the movie, you make the movie.”
Martin Scorsese feels so good about the future of filmmaking that he wrote a letter about it - to his daughter. Also, that face doesn’t lie.
VHX SCREENERS: BETTER PROMOTION FOR YOUR FILM
Your project is finished! It’s time to promote your work. How are you sending your screeners?
Are you sharing password-protected uploads? Are you remembering to rotate passwords between festivals? (Eeek! We hope so.) But that whole song and dance gets clunky.
VHX can help you step up your promotional game with a new feature that’s simple, secure, personal — oh yeah, and free.
VHX Screeners let you email individual recipients with secure, streaming-only links to your film. You choose how long the invitation lasts; we recommend at least a few days or you’ll likely hear back with a request for another. The screener link each person receives is unique, tied only to them, and invalid after it expires.
Not ready to sell your film? No problem. You can send as many screeners as you want, as soon as your video is uploaded. One filmmaker used the platform to send almost 300 VHX Screeners to journalists, business partners, fellow filmmakers (the list goes on), and he started sending them a month before the movie’s release.
All usage is logged and monitored for individual recipients and file downloads are disabled. Clicking on a screener link brings viewers to an instant streaming page that looks like this:
Afterward, follow up! Did they enjoy it? Will they write you a glowing review? Invite you to their festival? Share on Facebook or Twitter? Pre-order gift copies? Ask!
Watermarked press screeners ya’ll! Check it out!
That’s because Homepolish stopped by, and got us all polished up. Now, they’ve featured images from our collab on their site. Take a peak — we work here every day so we can assure you: it really does look that good.
"I was born inside the movie of my life… I don’t remember how I got into the movie, but it continues to entertain me." -Roger Ebert
Today, an IndieGogo campaign launches for LIFE ITSELF - a new documentary, directed by Steve James and produced by Martin Scorsese, that’s an homage to the man all of movie-going America felt they knew like their own outspoken uncle.
Donate 25 big ones to the cause and be rewarded with early streaming access, powered by VHX, before it’s released in theaters.
“Embrace the idea of releasing your work yourself, without a film distributor or record label or book publisher or other middleman involved. Don’t listen to people who try to convince you that you need them in order to get your work out there. You don’t.
The Internet is such an incredible gift to creative artists, one that allows us to reach the people who want our work directly. But I’m amazed at how quickly some people want to give that gift back and let someone else control how their art reaches the audience, and how they’re compensated for that art.
Build a direct relationship with the people who want to see your work, and run your own small company to produce and distribute it. I know, to some of you that doesn’t sound like a good thing. But it is. You might be thinking, I don’t want to be a businessperson. I’m an artist; I just want to focus on the creative stuff. Well, if you want to keep creating, you need to know where the funds are coming from. I know it sounds like a lot of work and responsibility dealing with the business issues yourself, but you’ll be much more knowledgeable about your industry if you learn how it works through doing it.
Yes, it would be convenient to hand off these responsibilities to someone else. But if your goal as an artist is to be self-sustaining - that is, to be able to work on whatever projects you want to without anyone else’s approval, and be able to make a living from that work - then I don’t really see any alternative. A catalog of work that you create over your career, and that you retain full rights to, is a long-term asset that will continue to benefit you in ways you can’t even imagine right now.”
-Filmmaker Gary Hustwit in Tell Me Something: Advice from Documentary Filmmakers