Introducing Pay What You Want
Your work is great, obviously. That’s why people want to buy it. But did you know that your content might be so unbelievably fantastic that people actually want to pay more than what you charge? Turns out, they do!
Now VHX audiences have the ability to show their love with our new feature: Pay What You Want.
We’ve found that a third of customers choose to pay more than the purchase price when given the option, so give them that option! Sites typically see an increase of 18% in overall revenue, all because their audience wants to support their work. And if your content is connected to a social issue or charity, customers are likely to give even more.
It’s as easy as setting a base price for your packages and clicking a button. Price your content the right way, then let your audience’s generosity take over!
After two years we were finally able to capture the team in a photo.
Left to right:
Steve, Kathleen, Jamie, Casey, Chad, Michael, Kevin, Chris, Gina, Sagar, Charlie, Scott, Adam, Steven.
Fun times @ SXSW!
When we launched VHX, we never imagined we’d get to work with creators like Kevin Spacey, Dave Grohl, Ira Glass, and Aziz Ansari.
We’ve been in private beta the last two years, helping distribute feature films, documentaries, TV shows, comedy specials, concerts, lectures and more. We’ve helped launch Camp Takota, Upstream Color, Mistaken for Strangers, the Oscar-nominated The Act of Killing, and many more. VHX now has over 300 titles available for sale, over $3M in gross transactions, and almost 500,000 customers worldwide.
And we are so excited for our next moves.
VHX is now open to the public. Anyone can sign up and start selling immediately. Our internet-video-shaped doors are wide open: https://vhx.tv
We are lowering our pricing. VHX is free to sign up and use, and we charge just 10% + $0.50 per transaction (down from 15-20%). No extra charges for credit card processing or anything – that’s everything. Transparency? Transparency. If you’re an existing publisher this pricing will be effective as of March 1st.
Anything that used to be sold on DVD can be sold on VHX. Our platform works for a lot more than just film and TV. Faith, fitness, lifestyle, education…the list goes on. VHX also works for organizations both big and small: individuals, distributors, studios, networks, and more. Make a site to sell your work, distribute your project, and own the relationship with your audience. VHX is the technology platform that lets you run your own iTunes or Netflix. Your digital copies replace the old physical, anywhere in the world.
“So part of this to me is an experiment, the idea of having a direct relationship with an audience, with my fans, and with the consumer. I’ll say, I did this, I’m proud of it. If you like my work in House Of Cards, this is where it started.”
Kevin Spacey is using VHX to power his latest project. Yes. We couldn’t be more honored to collaborate with someone who also knows the power of direct distribution.
NOW captures the incredible creative process of Kevin Spacey, Sam Mendes, the Bridge Project Company as they stage Richard III around the world. Watch the trailer and then pre-order NOW: In the Wings on a World Stage.
It should be easy to sell your work, anywhere on the web. Now you can embed VHX on any website and make purchasing your film (or any kind of video) easier than ever.
Try it out on Indie Game: The Movie by clicking a Watch Now button. It’s a quick way to purchase that’s secure, easy, and looks all kinds of good.
The trifecta of cross origin postMessage, cross domain sessions, and forced SSL redirects!
Make It Deluxe On Day One
Grabbing (and keeping) your audience’s attention is hard. Make sure fans get the most out of your movie on the first visit to your site by releasing standard and deluxe editions simultaneously. Here’s why:
- VHX customers will pay more when there’s more to buy: When deluxe and standard editions are released together, 80% of those titles sell more deluxe editions than standard editions. On average, 60% of total sales among this group come from deluxe packages.
- You can’t count on return visits to your site: When VHX titles release deluxe editions after standard editions, only 5% of total sales come from deluxe editions.
- Fans care more about content than price: Our data shows no significant correlation between price and sales within the $5 and $20 price range. So offer more content, maximize profits, and make it deluxe!
"But with all the attention paid to the machinery of making movies and to the advances in technology that have led to this revolution in moviemaking, there is one important thing to remember: the tools don’t make the movie, you make the movie.”
Martin Scorsese feels so good about the future of filmmaking that he wrote a letter about it - to his daughter. Also, that face doesn’t lie.
VHX SCREENERS: BETTER PROMOTION FOR YOUR FILM
Your project is finished! It’s time to promote your work. How are you sending your screeners?
Are you sharing password-protected uploads? Are you remembering to rotate passwords between festivals? (Eeek! We hope so.) But that whole song and dance gets clunky.
VHX can help you step up your promotional game with a new feature that’s simple, secure, personal — oh yeah, and free.
VHX Screeners let you email individual recipients with secure, streaming-only links to your film. You choose how long the invitation lasts; we recommend at least a few days or you’ll likely hear back with a request for another. The screener link each person receives is unique, tied only to them, and invalid after it expires.
Not ready to sell your film? No problem. You can send as many screeners as you want, as soon as your video is uploaded. One filmmaker used the platform to send almost 300 VHX Screeners to journalists, business partners, fellow filmmakers (the list goes on), and he started sending them a month before the movie’s release.
All usage is logged and monitored for individual recipients and file downloads are disabled. Clicking on a screener link brings viewers to an instant streaming page that looks like this:
Afterward, follow up! Did they enjoy it? Will they write you a glowing review? Invite you to their festival? Share on Facebook or Twitter? Pre-order gift copies? Ask!
Watermarked press screeners ya’ll! Check it out!