VHX SCREENERS: BETTER PROMOTION FOR YOUR FILM
Your project is finished! It’s time to promote your work. How are you sending your screeners?
Are you sharing password-protected uploads? Are you remembering to rotate passwords between festivals? (Eeek! We hope so.) But that whole song and dance gets clunky.
VHX can help you step up your promotional game with a new feature that’s simple, secure, personal — oh yeah, and free.
VHX Screeners let you email individual recipients with secure, streaming-only links to your film. You choose how long the invitation lasts; we recommend at least a few days or you’ll likely hear back with a request for another. The screener link each person receives is unique, tied only to them, and invalid after it expires.
Not ready to sell your film? No problem. You can send as many screeners as you want, as soon as your video is uploaded. One filmmaker used the platform to send almost 300 VHX Screeners to journalists, business partners, fellow filmmakers (the list goes on), and he started sending them a month before the movie’s release.
All usage is logged and monitored for individual recipients and file downloads are disabled. Clicking on a screener link brings viewers to an instant streaming page that looks like this:
Afterward, follow up! Did they enjoy it? Will they write you a glowing review? Invite you to their festival? Share on Facebook or Twitter? Pre-order gift copies? Ask!
Watermarked press screeners ya’ll! Check it out!
That’s because Homepolish stopped by, and got us all polished up. Now, they’ve featured images from our collab on their site. Take a peak — we work here every day so we can assure you: it really does look that good.
"I was born inside the movie of my life… I don’t remember how I got into the movie, but it continues to entertain me." -Roger Ebert
Today, an IndieGogo campaign launches for LIFE ITSELF - a new documentary, directed by Steve James and produced by Martin Scorsese, that’s an homage to the man all of movie-going America felt they knew like their own outspoken uncle.
Donate 25 big ones to the cause and be rewarded with early streaming access, powered by VHX, before it’s released in theaters.
“Embrace the idea of releasing your work yourself, without a film distributor or record label or book publisher or other middleman involved. Don’t listen to people who try to convince you that you need them in order to get your work out there. You don’t.
The Internet is such an incredible gift to creative artists, one that allows us to reach the people who want our work directly. But I’m amazed at how quickly some people want to give that gift back and let someone else control how their art reaches the audience, and how they’re compensated for that art.
Build a direct relationship with the people who want to see your work, and run your own small company to produce and distribute it. I know, to some of you that doesn’t sound like a good thing. But it is. You might be thinking, I don’t want to be a businessperson. I’m an artist; I just want to focus on the creative stuff. Well, if you want to keep creating, you need to know where the funds are coming from. I know it sounds like a lot of work and responsibility dealing with the business issues yourself, but you’ll be much more knowledgeable about your industry if you learn how it works through doing it.
Yes, it would be convenient to hand off these responsibilities to someone else. But if your goal as an artist is to be self-sustaining - that is, to be able to work on whatever projects you want to without anyone else’s approval, and be able to make a living from that work - then I don’t really see any alternative. A catalog of work that you create over your career, and that you retain full rights to, is a long-term asset that will continue to benefit you in ways you can’t even imagine right now.”
-Filmmaker Gary Hustwit in Tell Me Something: Advice from Documentary Filmmakers
SUBTITLES INCREASE TRAFFIC & CONVERSION RATES. MAKE ‘EM!
We looked at data for artists on VHX and found that adding subtitles means more sales. Why? More traffic + a higher conversion rate.
More people can see your film.
At the most basic level, subtitles allow you to reach a wider audience. Because, language! You spent all this time on your creative work, and now you want fans to see it. Subtitles open the door to your potential audience, who are in many countries and speak many languages. On the VHX platform, 48% of sales come from outside the US.
Subtitles also increase the traffic driven to your site from associated countries. Fans in Japan, watching your movie with Japanese subtitles, tell their friends about your movie. That added community immediately grows the potential buzz and social media reach of your content, as fans bring fans to your site. Our data shows that films and video content with subtitles consistently outperform those without subtitles.
More people coming to your site will buy your film.
Subtitles impact the conversion rates of associated countries significantly. Your conversion rate represents the number of people who buy out of the total number of people who visit your site - an important stat that artists can track in the VHX dashboard.
Your international audience is on average twice as likely to purchase your film after visiting your website when subtitles are available in their language. Check out the data for this VHX film, whose international conversion rates jumped after the creators added subtitles in extra languages:
We’re still tracking data as more and more artists expand their international reach with subtitles, and we’ll share more numbers as they come. For artists using the VHX platform, you can find more info about uploading subtitles and recommendations for subtitling software from fellow creators at help.vhx.tv.
In closing…subtitles! Subtítulos! Subtiitrid! Get all kinds of multilingual. And let us know if you have more tips to share.
Me gusta mucho los subtítulos en mis videos!
CSNYC funded programs are in 28 schools in all five boroughs
Our financial partners in these schools and programs include Bloomberg Philanthropies and TEALS and none of this would have been possible without the hard work and support of the NYC Department of Education and the Bloomberg Administration
the live version of this map is here